Content marketing is a highly effective tactic to build brand awareness, increase your visibility in search results, and connect with your target audience.
84% of people expect brands to provide content that entertains and adds value to their lives. And, 70% of them prefer to learn about products through content, not ads.
However, it can be challenging to organize all aspects of content marketing such as strategy, production, distribution, measurement, and campaign optimization. This is when you might need to leverage some effective content marketing platforms.
So which platforms should you use? Let’s take a look at the best content marketing platforms that can help you get the best results.