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The Paralysis of Possibility is a trap and no one, trust us on this, no one would want to fall into it! The fact that you are bound and unable to take a step forward leaves every professional man bewildered. And this scenario is most commonly faced when you have a vast source of information/data. The information overload, especially in the field of web designing and marketing (the digital realm), puts great stress over the marketers and developers. Knowing that more than 55% of all the websites developers use analytics, it is easy to decipher that most of them must be facing the analysis paralysis phenomenon. It is a position where the marketer has so much information that he is unable to decide what action to take.

Social Media marketing and Search Engine Optimization (SEO) are the cause as well as the effect of each other. Both, when combined, help create an identity, value, and authority for a brand. The better your brand’s SEO strategy, the better will be your social media reach. Vice versa, your social media presence betters your search rankings.

The SEO industry is constantly evolving. Inexperienced digital marketers often have a tough time keeping up with all the algorithms and updates.
What Is SEO?

SEO (search engine optimization) is the process of optimizing a website so that it can be ranked higher in the search results by Google, Bing, Yahoo, etc. It has two aspects – on-page SEO and off-page SEO.

On-page SEO is a process through which you optimize a site by improving its elements, such as content, images and videos, code, structure, etc. On the other hand, off-page SEO is a set of practices that refer to improving a site’s reputation through external sources, such as link building, blog posts, posting on social media, and similar.