The SEO industry is constantly evolving. Inexperienced digital marketers often have a tough time keeping up with all the algorithms and updates.
What Is SEO?
SEO (search engine optimization) is the process of optimizing a website so that it can be ranked higher in the search results by Google, Bing, Yahoo, etc. It has two aspects – on-page SEO and off-page SEO.
On-page SEO is a process through which you optimize a site by improving its elements, such as content, images and videos, code, structure, etc. On the other hand, off-page SEO is a set of practices that refer to improving a site’s reputation through external sources, such as link building, blog posts, posting on social media, and similar.