The Paralysis of Possibility is a trap and no one, trust us on this, no one would want to fall into it! The fact that you are bound and unable to take a step forward leaves every professional man bewildered. And this scenario is most commonly faced when you have a vast source of information/data. The information overload, especially in the field of web designing and marketing (the digital realm), puts great stress over the marketers and developers. Knowing that more than 55% of all the websites developers use analytics, it is easy to decipher that most of them must be facing the analysis paralysis phenomenon. It is a position where the marketer has so much information that he is unable to decide what action to take.