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A fairly part of marketing B2B budget was invested in events attendance in the past few years. All the physical events are closed due to the COVID-19 potential impact. In this situation, let's see together how you can spend this budget in the most meaningful way, the one from which you can still see ROI and qualified leads.

Most of the companies decided that the best approach that they can have is to cut their marketing budgets. This approach was applied in 2008 and 2012 crises, and, unfortunately, many business owners or marketing managers didn't take the lesson from those crises. You can change that now.

Coronavirus or COVID-19 has made the headlines in the news for the past few weeks, especially because it managed to spread worldwide so strong and so fast, putting our health at risk and changing deeply our lives and working conditions. More companies are adopting a remote working strategy to keep their employees safe from Coronavirus and to ensure business continuity. But how deep is the impact of COVID-19 on your business?

Have you decided to innovate your products or services since the Coronavirus outbreak?  If so, is your new objective to generate leads for them? Or build awareness? Then the fastest way to do this is through a PPC strategy! This strategy is especially useful when a business wants to gain results quickly. In this article, we will outline aspects related to PPC for B2B lead generation such as:

    What is PPC?
    Benefits of using PPC
    Tactics to increase your lead generation through PPC

Businesses everywhere are redirecting their efforts towards online marketing strategies, and you should do the same. More importantly, digital marketing is an excellent solution in the current context because your business can easily monitor the efficiency of online activities and have a more unobstructed view if there is a return on investment (ROI).

In the late days, we have seen lower prices for digital advertising, such as the cost-per-impression on Facebook ads, which has dropped significantly. From a different angle, there has been a considerable traffic increase for news publications, an aspect that emphasizes how much time people are spending online, substantially since the outbreak.

So keep in mind that while there are still owners who will put their businesses on hold, you can use digital marketing as leverage to grow your business, to attract and engage prospects more effectively.

As we enter the second quarter of 2019, you will notice that the search engines are becoming smarter by the day thanks to the latest developments in artificial intelligence, machine learning and big data analysis. Unless your tech startup is staying on top of these many changes, you can risk seeing it sink into the deep dark ocean of search engine results. We believe that the solution to your problem is a strong and effective SEO strategy tailored to your business needs.