Businesses everywhere are redirecting their efforts towards online marketing strategies, and you should do the same. More importantly, digital marketing is an excellent solution in the current context because your business can easily monitor the efficiency of online activities and have a more unobstructed view if there is a return on investment (ROI).
In the late days, we have seen lower prices for digital advertising, such as the cost-per-impression on Facebook ads, which has dropped significantly. From a different angle, there has been a considerable traffic increase for news publications, an aspect that emphasizes how much time people are spending online, substantially since the outbreak.
So keep in mind that while there are still owners who will put their businesses on hold, you can use digital marketing as leverage to grow your business, to attract and engage prospects more effectively.