A fairly part of marketing B2B budget was invested in events attendance in the past few years. All the physical events are closed due to the COVID-19 potential impact. In this situation, let's see together how you can spend this budget in the most meaningful way, the one from which you can still see ROI and qualified leads.
Most of the companies decided that the best approach that they can have is to cut their marketing budgets. This approach was applied in 2008 and 2012 crises, and, unfortunately, many business owners or marketing managers didn't take the lesson from those crises. You can change that now.