efelle creative News

Is Your Law Firm Making Any of These SEO Oversights?

As a digital marketing agency specializing in law firm website design, we've seen pretty much every type of lawyer website out there. Most of the prospective clients who come to us looking for a redesign have at least one—if not several—glaring issues present on their current site related to search engine optimization, aka SEO.

Accessibility and Making the Internet Fun for Everyone

Working in web design goes so much deeper than nailing down the perfect font and color palette, finding ways to show off gorgeous imagery, deepening the online presence of awesome brands, and—in general—making the internet beautiful.

When it comes to Property Management and B2B decision-making, understanding your clients and their goals are the best marketing tools.

Your potential clients are relying on their own research and fact-finding more than ever, which has led to a power shift in the buying process for many industries. Consider this next time a prospective client reaches out to your sales team; 80% of the buying process will occur without any direct human-to-human interaction by 2020 for B2B sales (Forrester).

Utilizing your website as the cornerstone of your marketing campaign will allow for a consistent brand, easier tracking, targeted traffic and new opportunities for your visitors!

Picture this. You are a digital marketing manager and you have been tasked with creating your company’s new digital marketing strategy for the next 12-18 months. Your company is relatively new to the world of digital marketing, but your boss is pushing you and your department to up your digital marketing game in order to supply a new business function with a steady stream of qualified leads.

Search Engine Optimization Is as Important as Ever—Here Are Four Great Reads from Around the Web that Break Down SEO Best Practices in 2019

Sometimes we feel like broken records around here when we go on and on about the importance of SEO. We talk about it as much amongst ourselves as we do with our clients, knowing that it’s one of the most important factors for any business to be successful on the web.