When it comes to Property Management and B2B decision-making, understanding your clients and their goals are the best marketing tools.
Your potential clients are relying on their own research and fact-finding more than ever, which has led to a power shift in the buying process for many industries. Consider this next time a prospective client reaches out to your sales team; 80% of the buying process will occur without any direct human-to-human interaction by 2020 for B2B sales (Forrester).