Utilizing your website as the cornerstone of your marketing campaign will allow for a consistent brand, easier tracking, targeted traffic and new opportunities for your visitors!
Picture this. You are a digital marketing manager and you have been tasked with creating your company’s new digital marketing strategy for the next 12-18 months. Your company is relatively new to the world of digital marketing, but your boss is pushing you and your department to up your digital marketing game in order to supply a new business function with a steady stream of qualified leads.