Codal

Cart abandonment is one of many frustrations for an online merchant. It’s difficult to understand where customers decide to abandon their carts before completing their purchases without knowing the specific reason why the decision was made. 69% of eCommerce shopping carts are abandoned as of 2018, according to Omnisend’s research.

Cart abandonment is a regular occurrence across all devices, but most frequently on mobile. In fact, cart abandonment is as high as 81% when utilizing a mobile device. Why is there such a high percentage of incomplete purchases when customers use their phones? Mitigating cart abandonment is an essential obstacle to overcome with your eCommerce business in a world where “mobile-first” is becoming the new normal

As consumer online shopping habits shift and brands see increased competition in the digital space, it’s becoming increasingly important for companies to drive organic traffic to their eCommerce sites across different platforms. This can be achieved by rolling out robust, dynamic, and engaging content that attracts visitors and ultimately converts them into paying customers. In order to stay competitive, this content needs to be flexible and able to respond to customer data, as well as stay consistent across the web, mobile, social, Internet of Things (IoT), and other touchpoints.

In order to be successful in today’s climate, agility is imperative. Businesses need to swiftly respond to customer demands. They must move quickly to meet changes in supply chains, labor conditions, and regulatory concerns. And they need to work at the speed of the modern internet—which means being able to make adjustments in a matter of hours instead of months. Mastering your business is difficult enough. Making sure your entire technology stack is keeping your organization running smoothly, quickly, and effectively on top of that is downright daunting.

As a leading design and development agency, Codal helps make sure your organization’s tech stack is able to stay ahead of the game in our highly interconnected world, affording you more time to concentrate on your business. We’ve worked with organizations around the globe for the past 10 years by being creative, customer-focused, and agile. Embracing Agile methodologies helps Codal deliver immediate value to our clients. A relatively new concept, the Agile approach was born out of a necessity to better returns on investments for large-scale technology projects.

An effective user experience (UX) is one that establishes a real emotional connection with a user—ensuring them that they are interacting with a product designed by humans, for humans. Often overlooked, microinteractions represent an integral part of this well-rounded UX. Though perceived by many to be small details in the context of a larger UX, microinteractions’ impact on overall user engagement cannot be overstated.