As consumer online shopping habits shift and brands see increased competition in the digital space, it’s becoming increasingly important for companies to drive organic traffic to their eCommerce sites across different platforms. This can be achieved by rolling out robust, dynamic, and engaging content that attracts visitors and ultimately converts them into paying customers. In order to stay competitive, this content needs to be flexible and able to respond to customer data, as well as stay consistent across the web, mobile, social, Internet of Things (IoT), and other touchpoints.