Cart abandonment is one of many frustrations for an online merchant. It’s difficult to understand where customers decide to abandon their carts before completing their purchases without knowing the specific reason why the decision was made. 69% of eCommerce shopping carts are abandoned as of 2018, according to Omnisend’s research.
Cart abandonment is a regular occurrence across all devices, but most frequently on mobile. In fact, cart abandonment is as high as 81% when utilizing a mobile device. Why is there such a high percentage of incomplete purchases when customers use their phones? Mitigating cart abandonment is an essential obstacle to overcome with your eCommerce business in a world where “mobile-first” is becoming the new normal