brafton inc News
Each and every step that a potential buyer takes on their path to purchase can bring them closer to or further from your brand.
Content marketing is how you earn those leads’ trust, and guide their decision-making processes in order to convert them into paying customers.
To succeed in this endeavor, you’ll need a solid sales and marketing strategy.
In the world of marketing, it pays to differentiate yourself from your competitors. That’s what your company’s branding team is there for. One way businesses have gained and retained consumers, all while building positive brand reputations, is through inclusive brand positioning. That is, businesses are starting to catch onto the idea that the best way to appeal to their target demographics is by representing their audience in their ads and promotions.
Generational marketing targets audiences based on attributes associated with their generation. Product development, marketing efforts and sales strategies all center around generational paradigms, such as the values, attitudes, habits, technology usage, and product and media consumption trends of those age groups.
The marketing landscape never stays the same for very long. In 2019, B2B marketers will see old trends evolve and new strategies emerge. Disruptions like machine learning and artificial intelligence are changing the way B2B buyers interact with brands online. With so many tools to choose from, picking the perfect strategy is a difficult challenge. In fact, choosing just one strategy isn’t enough anymore. Businesses must have the ability to stay agile and choose a mix of tools and strategies that improve the buying experience.
These strategies can support your B2B sales and marketing goals in 2019 and beyond:
Video killed the radio star back in 1979 – and it still hasn’t gone out of fashion. In fact, it’s such an ingrained component of today’s media consumption habits that many of us can unintentionally watch several minutes of video content before we even have our morning dose of caffeine.
That means B2B brands can’t afford to be camera shy. Video is one of the most engaging marketing mediums out there, making it increasingly difficult to compete without a solid video marketing strategy.
When you publish a piece of content, it enters a complex environment where it competes with hundreds if not thousands of other assets for the attention of your target audience. Visual elements can not only make your content more engaging, but also less likely to get lost in the shuffle.
Search engines use complex algorithms to identify signals that indicate web page quality and relevance to specific keywords. Content that satisfies user search intent is one of the most significant ranking factors, according to Google Webmasters.
If digital marketing is a battle – and it can often feel that way – then your content strategist is your general. They’re the ones assessing your adversaries’ strengths and weaknesses, devising the most effective strategies to meet your goals and ultimately putting those plans into action.
Brafton recently turned 10. Thank you for the cards and birthday punches. In that span of time, a lot has changed about Brafton, about content marketing and about consumer search behavior. And we’ve redesigned our website many times over to accommodate these evolutions.
Local SEO is the effort by businesses to increase their online visibility specifically for a local target audience. It’s similar to general SEO but with more location-based specificity, resulting in different tactics and ranking factors.
If something on your car starts making funny sounds, you don’t scrap it and buy an entirely new one. You take it to a mechanic, fix the problem and go on living your life. The same logic applies to your content marketing.