The marketing landscape never stays the same for very long. In 2019, B2B marketers will see old trends evolve and new strategies emerge. Disruptions like machine learning and artificial intelligence are changing the way B2B buyers interact with brands online. With so many tools to choose from, picking the perfect strategy is a difficult challenge. In fact, choosing just one strategy isn’t enough anymore. Businesses must have the ability to stay agile and choose a mix of tools and strategies that improve the buying experience.
These strategies can support your B2B sales and marketing goals in 2019 and beyond: