Video killed the radio star back in 1979 – and it still hasn’t gone out of fashion. In fact, it’s such an ingrained component of today’s media consumption habits that many of us can unintentionally watch several minutes of video content before we even have our morning dose of caffeine.
That means B2B brands can’t afford to be camera shy. Video is one of the most engaging marketing mediums out there, making it increasingly difficult to compete without a solid video marketing strategy.