The COVID-19 pandemic has impacted businesses in many ways, enabling brands to restructure systems and processes to explore new ways of increasing business and operational efficiency. To manage the immediate impact of the crisis and lay a good foundation for the future, brands must relook at their most critical functions that can create positive customer experiences – product development being one such.
The relevance and value of great product managers cannot be undermined today, where the world is predominantly dependent on digital products and platforms to accomplish most of their needs. Such times call for a human-first approach while developing products that can touch millions of lives globally. In an earlier article, we explored the key characteristics and the core functions of great product managers that can have a profound impact on brand value, customer loyalty, and retention. In this article let’s examine the components required to craft such products and the role of product roadmaps in elevating positive customer experiences.