A product manager’s goal is to define big picture vision for a product and then refine that vision into clear, actionable phases and deliverables. They are also accountable for how well other teams deliver on that vision.
This job presents a great challenge: How do you lay a foundation at the beginning of a project for consistent and expected results at the end of the project?
The human-centered thinking process and methodology offers product managers a way to anticipate what will make a product successful, and then empower others to achieve that success.