In a world that is increasingly becoming dependent on the digital space, businesses are bound to shift their focus as well. Whist, the idea and the product development remain the key element, design plays a critical role to drive consumer behaviour.
With the neck-wrecking competition amongst venders and service/product providers, product design has become a defining element that gives the business an edge.
This makes the role of a product designer more and more important in the system. From identifying and understanding business goals to ideation and execution, product designers are the makers of the heart of the product.