Collectively, the Simple Machines team has read a lot of books about marketing.
We even have a book club where everyone can put in their order for a monthly Amazon book run — although we skip the part where we drink too much wine and talk about why everyone hates Chris. (I’ve never been in a real book club but I’m assuming this is what happens.)
There are plenty of duds out there; some are unnecessarily long and should have just been articles, while others are barely disguised self-promotion.
But there are some marketing books that are absolutely worth reading if you’re looking to sharpen your craft.
Here are our current top five reading recommendations for small business marketers.