In this article we explore different ways to measure your digital marketing success.
“What does success look like?” It’s an important question we ask all our clients in early strategy sessions or discovery workshops. Success in digital marketing can mean different things to different organizations, so it’s critical to build consensus on success criteria early on.
Most organizations focus their digital marketing efforts around improving the performance of a website, social profile, or online campaign. While this approach is essential to any digital strategy, the definition of successful digital marketing shouldn’t be limited to only these things. In fact, there are several facets of a business that can be improved through digital marketing. Your definition of its success should be tailored to your organization, just like your digital activities should be tailored to your needs and available resources.
Below is a breakdown of the different types of digital marketing success metrics that your organization should consider monitoring: