You’ve heard the phrase, “Work smarter, not harder.” And boy, does it sound great. But what exactly does working smarter look like?
When it comes to marketing, this can mean a lot of things. Strategy, analytics, design, copywriting, sales, customer success—they all have nuances in how they’re done intelligently and all require really smart people to do them. People who, like us, know you can never learn enough in an industry that’s evolving quicker than ever.