When it comes to digital marketing, one thing is certain – things don’t stay the same from one year to the next. If you doubt that, take a look at how search engine optimization has changed in recent years. It wasn’t that long ago that search engines like Google favored web pages that used keywords as much as possible. Today, “keyword stuffing” is an SEO tactic that can actually hurt where your site ends up in search engine results pages.
With every passing year, new technologies are introduced. Current tools get smarter and more accessible. Consumers rely on technology more and more as they’re exposed to an ever-increasing number of marketing messages.