wpromote News

Banks are under increased pressure to undergo digital transformation to meet customer demands and stay competitive. While investing in innovative tools and technologies that facilitate a secure, frictionless user experience is critical, your website’s content also has to be a part of the digital transformation equation.

Google’s June Core Algorithm Update

In June 2019, Google rolled out another core algorithm update. Since Google does not directly state what changed in the update, the SEO community analyzes data points to try to identify patterns from the changes. Traffic Research performed a study on over 2+ million pages, observing some interesting data points.

The update seems to align Google’s focus on metrics that affect entire domains, including subdomains, rather than user experience, on-page content, layout or quantity of ads.

With an endless number of players in the digital space, finding the right digital marketing agency to promote your brand is no small feat.

It can be difficult to narrow down your options for an agency to manage your digital marketing efforts, which may result in choosing multiple vendors for different services. There are several benefits to running all of your digital marketing services with one full-service agency.

Maintaining a positive brand image is key for your overall success and has become increasingly important in today’s digital world. One public misstep can go viral and undo years of your branding strategy and meticulous reputation management.

Global enterprise companies in particular face an uphill battle as they seek to maintain a cohesive international reputation. Your organization has to juggle cultural nuances in local markets to ensure that brand messaging and published content properly aligns with regional norms, conventions, and colloquialisms. Companies that overlook the importance of tailoring their content to fit with the local market risk being embarrassed, or worse, offending their target audience.