Maintaining a positive brand image is key for your overall success and has become increasingly important in today’s digital world. One public misstep can go viral and undo years of your branding strategy and meticulous reputation management.
Global enterprise companies in particular face an uphill battle as they seek to maintain a cohesive international reputation. Your organization has to juggle cultural nuances in local markets to ensure that brand messaging and published content properly aligns with regional norms, conventions, and colloquialisms. Companies that overlook the importance of tailoring their content to fit with the local market risk being embarrassed, or worse, offending their target audience.