marcel digital News
The digital marketing landscape is constantly changing. In an age where new tools, tricks, and tips are surfacing every day, it is easy to feel overwhelmed with the amount of knowledge you need to succeed in marketing. But you don't need to be overwhelmed or even whelmed. Why? Because we're here to help. We created the Complete Digital Marketing Checklist to help you focus your attention on the most important aspects of marketing while pushing aside all the fluff and distractions. Proficiency in digital marketing begins with understanding the key foundations of the digital world. Our checklist will focus on the essential marketing elements for your company website, email, and social media. Master these, and you are on your way to furthering your marketing success.
A successful Search Engine Optimization, or SEO, strategy can improve your company’s online presence, help generate leads and assist in converting those leads into customers. At the heart of an effective SEO strategy lies the integration of industry and company specific keyword variations through your web content. The keywords increase the search ranking of your website to drive traffic to all its pages and build loyalty to your brand. You can easily harness the power of SEO to the benefit of your marketing program by working with a professional SEO agency. To get started, utilize this guide to find out why you need this partnership – and how to find the perfect SEO agency for your needs.
You’ve probably heard of rich snippets if you’ve done any kind of SEO research. So what is a rich snippet exactly? Rich snippets are the enhanced information that’s displayed on a search engine results page (SERP). For comparison sake, a regular snippet is also displayed, but doesn’t contain the extra information. For example, a regular snippet for a recipe would have the URL where the recipe’s located, plus the meta description of the recipe, or the first few lines of the recipe.
When we're talking to prospects and marketers, one of the biggest issues we find they have with their current search engine optimization (SEO) agency or strategy is receiving a report that ties everything together. From research to tactics to results and next steps, having a comprehensive SEO report that paints the whole picture is imperative for any business who invests in SEO as part of their ongoing digital marketing strategy.
SEO is mission-critical in digital marketing. We know you already know that, of course. But the techniques surrounding quality SEO are too often more mysterious than they ought to be. One high-octane tactic for driving SEO results is using internal linking. Read on to learn what internal linking is and why it’s important. Then stick around to learn both how to stay on top of internal linking and how to win with it.
Goal values are a rigid monetary amount assigned to specific, non-eCommerce actions on your website. Marcel works with many B2B lead gen sites so lets say your website’s overall goal is to generate sales leads through contact forms. Let’s also picture that you’re already tracking the volume of leads generated. On their own, you can evaluate your leads in Google by the time of day, source of traffic, initial page viewed (landing page), number of visits before converting, number of days before converting and much more.
It’s no wonder they call Umbraco “The Friendly CMS.” It’s easy to onboard your team, capitalize on open source for developing, and create a website that engages, informs, and inspires your most coveted audiences. What’s more is that it gives your marketing team the ability to create backend dashboards, allowing them to quickly update and publish content. Beyond that, you can customize Umbraco on both the front and back end, as well as your dashboard, to get full control and visibility over your website and how it’s presented to the world.
Your website is a living and breathing entity that needs constant care and upkeep, and sites hosted on the Umbraco CMS are no different. While there are standard best practices to maintaining your website, Umbraco offers numerous features and packages that require their own special love and tenderness. Below, we put together a list of Umbraco maintenance tips that you should keep top of mind when looking at your Umbraco website, and how you can keep it running at peak condition at all times.