You’ve probably heard of rich snippets if you’ve done any kind of SEO research. So what is a rich snippet exactly? Rich snippets are the enhanced information that’s displayed on a search engine results page (SERP). For comparison sake, a regular snippet is also displayed, but doesn’t contain the extra information. For example, a regular snippet for a recipe would have the URL where the recipe’s located, plus the meta description of the recipe, or the first few lines of the recipe.