inobright inc News

Clients often ask us to create a mobile app or a website. In this case we ask: “Who is your target audience? What challenge should the app solve? What is the goal of the app?” The answer is: “Our competitors have such app, so we need it too!” Nothing like?

Ok, if you need, let’s do this! And then the app sits somewhere on the bottom of the AppStore, draining the money for support, and does not bring profit. And the client knows who to blame — developers, surely.

Talk about your goals. Only you can understand the big picture of what’s happening. Don’t doubt that a designer has strong expertise. Surely, every desire — to make the button bigger or to paint it red — has a certain purpose.

It’s better to tell right away you need clicks on this very button, designer will help you to choose the most relevant and stylish solution.

Times change. And the requirements for web projects too.

Recently, the client’s requirements for website consisted to a greater extent, in a pleasant design.

But we can no longer deny the fact, that the development of Internet and mobile devices has turned the world around. Development of mobile versions is gaining popularity. And now customers are more and more interested in the latest technologies, which, by the way, appear and are updated every year. In the reality of the modern world, an adaptive layout that correctly displays the site on all devices has developed.