Clients often ask us to create a mobile app or a website. In this case we ask: “Who is your target audience? What challenge should the app solve? What is the goal of the app?” The answer is: “Our competitors have such app, so we need it too!” Nothing like?
Ok, if you need, let’s do this! And then the app sits somewhere on the bottom of the AppStore, draining the money for support, and does not bring profit. And the client knows who to blame — developers, surely.