hedgehog lab News

Imagine you’re in the market for a new email marketing platform. You’ve narrowed it down to two contenders.

Both have virtually the same features, the price difference is negligible — you have no idea how you’re going to choose.

Then, by some strange quirk of the universe, you’re chatting to another founder. They tell you they’ve been using one of the platforms you’ve been looking at.

They love it. It’s a joy to use. It’s efficient, it’s practical, and it’s everything they need in an email marketing platform.

Chances are, you’re going to choose that product. Why?

For over a decade, we've forged a reputation as a global leader in app and digital product development. We reached this position by consistently delivering innovative thinking that drives real results for our partners, including some of the world's biggest brands.

Leveraging an approach that incorporates detailed user research, industry-specific insight, world-class design, software development and product design, our team has an enviable track record of creating industry-leading digital products products across iOS, Android and web.

Forget mobile-first, we're now entering the age of mobile-only and many brands are woefully underprepared.

Where once mobile was a channel amongst many, we're seeing that in many industries and for particular customers a mobile app might be the only way they communicate with your brand.

This is only going to get more prevalent over the coming years as the purchasing power and influence of digital natives including Millennials and, soon, Generation Z outstrips all other demographics.

As a result, its vitally important that your mobile app meets the increasingly high expectations of your target users.

We've crystallised some of the prevailing trends, challenges and opportunities of the impending mobile-only revolution in a handy infographic below.