Imagine you’re in the market for a new email marketing platform. You’ve narrowed it down to two contenders.
Both have virtually the same features, the price difference is negligible — you have no idea how you’re going to choose.
Then, by some strange quirk of the universe, you’re chatting to another founder. They tell you they’ve been using one of the platforms you’ve been looking at.
They love it. It’s a joy to use. It’s efficient, it’s practical, and it’s everything they need in an email marketing platform.
Chances are, you’re going to choose that product. Why?