be found online News

Every user search has a purpose. Finding out movie times, researching a health concern or any of the million-plus possibilities are done with specific user search intent behind the action.

Even if the intent is somewhat whimsical, the searcher seeks a specific piece of information. For example, a group of friends out for drinks talking about a trip to Las Vegas and instantly doing a search for airfare. Micro-moments like this are opportunities for brands with a response that matches the intent behind the search.

In order for a business to be found online by interested parties in the era of Google, its website and content need to be optimized for specific keyword terms relating to what it does and sells.

But it isn’t just about optimizing web pages and content to be found by people – it’s about being found by the right people. The fundamental benefit of keyword optimization is that it allows businesses to generate high-quality, targeted traffic. In other words, people interested in what the business does, sells or has to say.

Voice search continues to evolve and transform the way we interact and search the web. It began years ago with Siri. Personal assistants like Alexa and Google Home led by advances in machine learning and AI and the increased accuracy they’ve brought have dramatically expanded its practice.

Let’s take a closer look at the voice search landscape and then explore seven ways to ensure your brand is voice search optimized.

At first glance, structured data and featured snippets may not appear to have a lot in common. Structured data is a technical element, and a featured snippet is content related. Despite what might appear as two different SEO elements, your chance of earning a featured snippet improves by using structured data. Together, they make it easier for you to connect with your target audience.

Let’s explore how this works and what you can do to capture that prized featured snippet spot.