In order for a business to be found online by interested parties in the era of Google, its website and content need to be optimized for specific keyword terms relating to what it does and sells.
But it isn’t just about optimizing web pages and content to be found by people – it’s about being found by the right people. The fundamental benefit of keyword optimization is that it allows businesses to generate high-quality, targeted traffic. In other words, people interested in what the business does, sells or has to say.