At least 50% of all emails are opened on mobile devices, and we don’t expect that number to decrease in the coming years.
Think for a second about how many different mobile devices and email clients exist—do your email campaigns look perfect across all of them?
Over 70% of people will delete an email in under three seconds if it doesn’t look right on their device, and 15% could even give up hope in your brand entirely by unsubscribing rather than deleting the single email.
Consistent testing with every campaign is crucial for retaining subscribers and encouraging leads to take action. How can someone trust your brand if you don’t send them an email that takes their needs into consideration?