Email marketers know just how vital email campaigns can be for their overall marketing strategy. However, while many are focusing on growing their email list, they aren’t putting the necessary focus on increasing their overall engagement.
So, what is engagement when it comes to email marketing? It’s getting the reader to open your email, click on a link, or complete a specific CTA. Increasing your overall engagement takes strategy.
In order to get a better idea on this topic, we sat down with Gmail’s anti-spam team, and this is what they had to say.