Advertisements are acting as a fuel for any business, whether it is big or small, it cannot thrive without advertising. It can be any form of advertising, traditional advertising, or a digital one, a brand name cannot be built without it. In the current world of digitization, personalized advertisements are everywhere, whether you open any website, app, or general pop-ups.
Advertising targets us from all sides, sub-consciously we are exposed to bombardments of ads by various brands. This can sometimes bother people as too many advertisements steal the essence of any app or website. And now everyone is realizing that so they are starting to give their users an option to turn these advertisements off.
Mobile application development companies are developing applications on brand demands, that can allow users to choose whether to be exposed to advertisements or not. In the recent launch of Apple’s new iOS 14, it has given a shockwave to the advertising agencies. Apple announced that it will provide a dialog that will give an option to its users whether they want ad tracking or not. Apple’s feature can be a conflicting move and disrupt the entire advertising industry affecting various industry giants, including Facebook.