Your marketing emails are products. You may not necessarily think of them that way—after all, your products are your products—but they are.
A product is, at its core, something offered to customers to satisfy a need or want. Just like the products you sell, your emails have to provide a value to your subscribers and customers and fulfill specific wants and needs.
That’s where Jobs to be Done (JTBD) comes in. In this article, we’ll dig into the JTBD framework and how you can utilize it to improve your email marketing and, as a result, your business as a whole.