When you think of communicating with your customers or prospective customers online — be it through your website, email, or advertisements, you basically have a handful of tools at your service — words, images, colors, and so on that help to put forth your point. But one vital tool that generally doesn’t get the attention it deserves is the font you use or the typography. Fonts carry a visual psychological meaning and have a major impact on how readers perceive your content.
When it comes to email, it is incumbent upon the marketer to choose the right font. That is because it is not just about what your email font is conveying but also about the issue of availability of the font in operating systems and email clients. It’s about how your font, which you have chosen with great understanding, renders and what your email subscriber ultimately sees or does not see in their email. In this blog post, we’ll learn all about fonts in email marketing — the types, the rendering issues, and the fallback.