With the hustle and bustle of shopping bags, the excitement of the Holiday season hangs in the air. While customers may find themselves excited to hit stores to find that perfect gift for their special someones, e-commerce platforms must focus on giving those customers an unforgettable, seamless, enjoyable holiday shopping experience.
Online retailers get swamped with surges of traffic hitting their platforms during this season. In 2017 alone, companies such as Macy’s, Square, Walmart, and Amazon all saw web outages that likely cost them millions of dollars. These issues can lead to frustrated customers and sales losses this year and for years to come if online retailers cannot adequately mitigate these disasters before they occur.