There are around 3.7 billion email users in the world today, with the figure likely to grow to 4.3 billion by 2022. This makes email marketing a viable strategy to put your efforts into, especially as the ROI for it is around 3,800%. It also remains an important source of information for B2B companies.
No matter how useful email marketing is for your digital outreach, it still doesn’t warrant unwanted emails. According to a survey by DMA Insights, 53% of consumers say that they receive too many irrelevant emails from companies.
More valuable tools and technologies are to come for marketers this 2019, but it will only serve you well if you understand what lies in the future for email marketing.