Email marketing software allows businesses to reach out to their target audience and build relationships with current and potential customers through one of the most time-tested channels. These software solutions allow you to deliver targeted messages effortlessly and distribute bulk messages, often on rule-based automation, freeing you from cumbersome tasks. Such tools are also designed to optimize your campaigns with analytics, so you can make data-driven decisions.
What’s more, nowadays, having a limited budget is no longer a reason for you to shun email marketing. There are plenty of vendors that offer their products for free.