Using GIFs in email isn’t anything new in 2018 but still, not many brands are leveraging the power of motion in their email marketing campaigns. Creating GIF emails requires a little bit more time and effort than making a static email marketing template but the effort definitely pays off. Motion in email marketing templates not only catches the attention but it opens a whole new field of opportunities to provoke the curiosity of your audience in new, exciting ways.
Today we will show you a few brands which definitely know how to spice up their email marketing campaigns by using GIFs. Hopefully, we will inspire you to test out this strategy for your next email campaign. By using A/B testing, send an animated GIF email to half of your audience, and a static version of the same email to the other half. You may be completely blown away by the results!
Without wasting any more time, let’s jump to some of the most famous brands using GIFs in emails. Enjoy!