Fashion eCommerce trends in 2019 will primarily be fueled by consumer’s desires and expectations. Their tastes and preferences will define the trends of the coming years.
Today shopping has become synonymous to perfect online functionalities, customized experience, and immediate support at all times. The modern-day shopper’s interaction process with digital channels has taken a 360-degree turn from a linear model to a more complex journey across different online and offline touchpoints. All in all, consumers expect an uninterrupted brand experience at all times.