Every day, close to 300 billion business emails are sent all around the world. In terms of internet history, emails are an “old” technology. Yet they are still considered one of the most effective tactics to reach, convert and retain more customers.
When you’re talking about B2B marketing, the numbers are impressive. B2B marketing emails get 47% higher click-through rates than B2C emails, and close to 60% of B2B professionals consider email to be the marketing channel that generates the most revenue.