The holidays are upon us. Grab your tinsel, break out your best roasting pan, and get your fingers warmed up, because this year, it’s beginning to look a lot like Christmas…is going to be a big one for digital marketing in 2019. As we approach the apex of the holiday purchasing season, data projections are encouraging that after a dip in last year’s sales, there will be a serious uptick that should incentivize all retail businesses to do everything they can to get their share of the profits. As demonstrated by the graph below, sources like eMarketer.com are predicting that “holiday e-commerce spending in 2019 will rise by 13.2%, more than three times the rate of total retail spending growth.”