Millennials have overtaken the baby boomers, and are now the largest generation in the US, according to Pew Research Center. This audience, consisting of those born between 1981 and 1997, is savvy. They grew up consuming media and are skeptical of many marketing efforts.
Some companies have prospered, but many marketers continue to struggle to connect with millennials in a meaningful way. If revenue and growth are the goals, then marketers need to have strategies for marketing to this group.
When writer Danny Dover was asked by Post Planner what he thought about marketing to millennials, he said,