Email marketing is a powerful marketing tool but only if you are doing it right. Unfortunately, many brands these days make email marketing mistakes which cost them opens and conversions. It isn’t rare that for some brands things have been going well until at some point some they report a rise of the unsubscriptions.
Well, even if you thought you’ve figured out the email marketing game, circumstances are changing. At some point, you may not realize that you have started making email marketing mistakes, whether small or big. Today, we’ve prepared a list of 19 common email marketing mistakes that may negatively impact your opens and conversions. Let’s begin.