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It is not a hidden fact that content marketing is way better than any other form of marketing, whether speaking in terms of driving leads, conversions, or traffic. It’s the quality of the content that decides your position in the market. Content possesses the ability to make or break your business. Like no home can be built without a firm foundation; similarly, a marketing campaign cannot be made successful without high-quality content. This is the reason behind calling content as the king.
Significance of content marketing incorporates into its ability to improving customer experiences and ensuring long term audience. By providing engaging content to your targeted audience and updating them on your products can expand conversions, improve brand reputation, improves ROI, and many more.
“Content is the king of marketing,” and it’s a fact! Creating quality content enhances your brand’s credibility online and multiply invaluable benefits to your company. Framing quality content is time-consuming and needs a lot of creativity. It is not necessary that people will like what you write. But, one needs to keep on experimenting.
User-generated content is the solution to create an effective online presence. And, it has become one of the most desirable marketing tools. Wondering why it is important to create user-generated content? By using your follower’s content, you can nurture relationships with your customer base and build trust in your brand. Research shows that more than 85% of consumers find user-generated content more influential than content from brands. Using UGC, you can easily track the conversions and track mentions about your brand. This gives you an insight into what the consumers think about your services or products. Not just that, the user-generated content helps your brand save time and money and allow you to focus on other areas of work.
Today, we will discuss a few ways that can help in encouraging more user-generated content from your followers/fans.
Let’s take a pause. You’ve been running on the content hamster wheel, hopefully executing on an informed and actionable content marketing strategy. But what’s it all for? Why are we doing it in the first place?
Let these 15 content marketing statistics remind you that, yes, you are on the right path.
For starters, in 2019, roughly 25.8% of internet users were blocking advertising on their connected devices. Ad targeting is going to get increasing more complex with new privacy regulations being introduced and the implementation of cookie-blocking technology being led by Apple and Firefox.
Advertising will continue to become increasingly more expensive and complex. And not to mention, consumers prefer content to advertising. In fact, 70 percent of people would rather get information about a company or learn something from an article or blog post rather than from a traditional advertisement. (Demand Metric)
“Google only loves you when everyone else loves you first.”
This famous quote by Wendy Piersall, a well-known entrepreneur and social media strategist, is an excellent summary of how SEO works.
To join the club of websites that constantly pop up on the first page of Google search results, you have to make content that your target audience just can’t get enough of. If the search engine then discovers that a lot of people prefer to go to your website to get the information they need, chances are high that your position in search results will gradually improve.