straight north News

One of the most persistent myths in business is that SEO is bad for business, that SEO messes up your company website with tricks and gimmicks that turn off visitors, create a poor user experience on your site and make a terrible brand impression.

As every year, some important B2B website features will change in 2019, and others will remain the same.

One thing B2B companies should especially keep in mind in 2019 is not to get carried away. Web design firms naturally get caught up in all the latest web design trends. And this year, a lot of cool stuff is going on — broken grid layouts, video backgrounds, particle backgrounds, integrated animations … the list goes on and on.

Making sure your new business website has effective content is one of the most important things to accomplish. It’s wise to have a professional writer create website content, since that is the best way to ensure proper grammar, content structure, and most important, a clear and persuasive flow of ideas and information that leads site visitors to buy and inquire.

Meta descriptions are snippets of text (no more than 158 characters) that appear under a link in Google’s organic search engine results.

Although meta descriptions have no direct impact on rankings, they are extremely useful in getting people to click on your links. Since the goal of SEO is to convert — that is, get Google users to click through to your webpage — you can easily see why meta descriptions matter.