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A web application’s UI design is more than just the aesthetics of the brand. At its best, UI design can be a tool to help the user achieve what they need in an efficient manner. It is a key part of the overall user experience, that supports the application’s workflow and seamlessly delivers the functionality and information that the web application was designed to deliver. We’ve helped many of our clients to craft web applications with an experience their users love.

7 Reasons Why Using Video in Web Design Is Essential to Success

Do you struggle to reach your target market with your website? Is your content marketing plan best described as trial and error?

You want to increase your reach and bring in new customers, but who has the time to figure out your digital marketing strategy?

Your website is your storefront and sells your product or service to your customers. While your digital marketing is your advertising, whether it’s paid or organic, incorporating graphics and video in web design and optimization can extend your reach and visibility.

“You’re losing visitors because your site is too slow.” This statement is true for almost everyone. The longer it takes a page to load, the more likely your readers will leave. Research shows that the bounce rate increases with your page load time. One of the most impactful improvements you can make is to reduce the file size of your images. Reducing the volume of data sent to your web browser can dramatically decrease page load time. If you’re using WordPress, you’re in luck, since there are a plethora of plugins that can automate this task for you. At Solid Digital, we rely on these plugins to help our customers, so we decided to compare them to figure out which ones perform the best.

In an ideal world, content editors would optimize images before they upload them. When this doesn’t happen, image optimization plugins can step in and help out. They will generally resize image files to make them smaller. Most of them require a little tinkering to set up and find the ideal balance between optimized images and ones that look essentially unchanged from the original.

We evaluated some of the most popular image optimization plugins and decided to compare their performance, price, and key features.

Millennials are the first generation to grow up online. That’s why it’s unsurprising that over half of millennial-owned small businesses have created an app for their business. And yet, the overall number of mobile applications for businesses has stagnated.

Developing a mobile application requires an investment of resources and budget. Many businesses may find that this simply isn’t an attainable goal.
However, at Solid Digital, we believe you can generate an application for your business–and it’s cost-effective.

Mobile applications can be an accessible resource for your company. Here are some benefits.

It seems like there are hundreds of healthcare apps out there for booking appointments, giving us exercise tips, and medication reminders.

Whether you’re a health nut, need to keep track of your medications, or are merely trying to become more health-conscious, healthcare apps can help you track everything from your phone comfort. What used to require a personal trainer or a doctor is now in the palm of our hands, but do these things actually help?

Today, we’re going to tell you how healthcare apps are definitively saving lives. Millions of Americans are at risk of heart disease, diabetes, and countless other health problems that could ultimately be prevented by a healthier lifestyle and other health factors.

With our smartphones, we have an opportunity to help people get healthy. Healthcare apps are the future, and here’s why…

 Website Design Tips Every Business Should Utilize

Is your website not driving traffic the way you intended it to? This doesn’t have to become a continuous problem your business has to face.

Designing a website isn’t easy, which is why you need to get it done right. Don’t worry; there are ways to get your intended result.

Here are seven website design tips every business should utilize:

Website Design: See Why It Isn’t All You Need

Does your website look great? Does it match your brand and show off HD photos of your products? It sounds like a beautiful site! But how much business does it bring you?

If the answer is not much, you may need to take a step back to see. It takes more than looks to create a successful website.

Is your website optimized to rank well on Google? Are your high bounce rates an indication that potential customers leave only seconds after arriving? Is your navigation structure easy to use, or is it impossible to find items to buy?